Can you work in an industry that engages in the wholesale slaughter of God’s Little Creatures on a daily basis, hospital and still be considered a caring, considerate individual? Well maybe “wholesale slaughter” is the wrong phrase, but it’s not like we’re rehabilitating these creatures and shipping them to a wild game farm or something. Even our non-toxic approaches are not exactly pest friendly. Rodent proofing only means those cute little field mice will freeze in the winter and be exposed to predators! Affecting sanitation will only deprive hungry little buggies of the food with which to feed their families, leading to a slow, lingering death through starvation and illness.
Can you really “Kill with Kindness” or “Knock ‘em Dead- with Love”?
Is it possible to see the vast diversity of life on this earth, with all of its beautiful and unique creatures, and snuff it?
You’re Damn right you can! I do every day. You see, the difference is where you draw the line about what you care about. Maybe that’s what we need to project a bit more: our caring, compassionate side, not just the “roll up the sleeves and get to work” professionalism we’re all trying to project. As you can see, our market is softening, maybe we should soften up a bit too, it might help.
A little less Antlion, a little more Ladybug, so to speak.
In the last few years our marketing paradigm has shifted from the man of the house to the lady of the house. Our product choices are dictated by an ever earth-friendlier consumer group that is limiting our pesticide choices and making some mouse jobs more like catch and release fishing! Now people want to know if we have hybrid vehicles! You want to know my idea of true, green pest control? A Tech on a bicycle with a fly swatter in his teeth and a pocket full of glueboards. He won’t need a clipboard, do you have any idea how many trees it takes to print out a week of work orders? And he sure won’t use a PDA, do you have any idea how big the carbon footprint is on those things? And Actual Pesticides? Ha! Do people even use that stuff anymore?
I hope you can find the humor in this exaggeration, and that you understand our future is much brighter. At the root of our biggest obstacles and challenges, (School IPM, the “green” consumer movement, etc.) resides our biggest opportunity. We are provided a chance to pin our hearts on our sleeves and do things because we care. We can care about the kids, we can care about our environment, we can care about our companies, our employees and co-workers.
We care about our future- and not just our own future, everyone’s.
My God, if that’s not the ideal marketing message, I don’t know what is.
Ladies and gentlemen, face it, Tom Mix is long dead and so are all the dead-eyed, quick gun sheriffs that never smiled in those westerns. Even heroes can hurt, care and cry. The Good Guys don’t always wear white and ride an appaloosa pony into the sunset.
Sometimes they wear green and ride a bicycle.